PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
https://shows.acast.com/pr-360
episode 168: Making Memorable Media Appearances with Dan Kloeffler
Dan Kloeffler has decades of experience in broadcast news, having anchored and reported for outlets such as ABC News, NBC News, and MSNBC. His background as a journalist and senior media relations strategist led him to create The Salt Standard, a media training company. Here, Dan shares how he empowers people to share their stories with conviction and authenticity.
Key Takeaways:
- How to be more relatable in media appearances
- Dan's unique approach to media training
- How to express your authentic voice
- Media training basics
Episode Timeline:
2:00 Why is media training more important than ever?
4:30 The pandemic turned everyone into TV stars.
5:30 The importance of body language in media appearances
6:20 Common mistakes in interviews
7:50 Thinking about the audience
10:00 How Dan establishes trust with his clients
13:30 The value of authenticity
16:00 Tod's anecdote of authenticity
19:00 Has social media created bad habits that have bled over to traditional media spaces?
22:50 Why can't podcasters get to the point?
24:00 Dan's favorite success story
26:00 Where do you put your hands when you’re on TV?
28:00 How to stop saying "uhm"
This episode’s guest:
• Dan Kloeffler
• www.TheSalt Standard.com
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
• Join the conversation by leaving a comment!
• Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.