Code Story

Their tech. Their products. Their stories. In a tech startup, how do you get from an idea on the back of a napkin to a fully functioning product? Code Story is a podcast featuring tech leaders, reflecting the roads they travelled and the products they created. On the show, we interview tech visionaries, digging into the critical moments of what it takes to change an industry, and build (and lead) a team that has your back. Hosted by Noah Labhart, this show is a window into the digital startup world. In their own words, tech veterans share what it feels like to create a world class product, how to recover from critical mistakes, and how to scale your solution to the masses. This podcast is for the tech leader, CTO, CEO, developer, software architect, startup leader, disruptive visionary - or the curious minded individual, who wants to know what a builder goes through in creating world changing technology.

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S8 Bonus: Ronald Richardson, Fleetbase

Ron Richardson studied robotics and embedded systems in Arizona, and is a former Marine - which is where he got his start in logistics. His biggest influence has been his parents. He mentioned his Mom introduced him to a personal website builder, which kicked off his learning into HTML, PHP and JavaScript. Outside of tech, he has a passion for traveling, and is big into horror games and movies. One of his favorite horror games is Amnesia, and movie is Insidious. He actually built an app to have an ongoing curated playlist for his fans.

Ron previously co-founded a startup in the eCommerce space, focusing on fulfillment in Asia. While he was building the backend for this solution, he noticed there weren't any developer tools for logistics and supply chain. He built an API solution and SDK to help implement common design features for this industry.

This is the creation story of Fleetbase.