PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 169: What I've Learned in 15 Years of Podcasting with Tod Perry
In a role reversal, PR 360's regular host Tod Perry is interviewed by Global Results Communications Vice President Casey Bush. Tod has a long history of working in media, having worked in radio promotions for 97.1 KLSX, as a copywriter in the tech and advertising worlds, and as a journalist for Upworthy. He's also hosted numerous podcasts in various genres, from comedy ("Low Budget FM") and spirituality ("What's the Tao All About?") to current events ("Upworthy Weekly") and history ("LA's Own Marineland"). Here, Tod shares what he's learned over his 15 years of casting pod.
Key Takeaways:
- How podcasting has evolved over the years
- The importance of preparation
- The shows that inspired Tod
- What makes a good "PR 360" episode
Episode Timeline:
2:30 Tod's background in broadcasting and podcasting
4:30 What’s the difference between producing a podcast versus a radio program?
6:45 The early days of podcasting
10:30 Embracing the “blank slate” of podcasting
11:00 How has podcasting changed over 15 years?
12:00 Why attracting advertisers has become easier in podcasting
13:10 What analytics matter in podcasting?
17:30 What content makes podcasts successful?
19:40 What makes a good episode of PR 360?
21:30 Tod's technique for loosening up his guests
24:10 How to prep a guest
26:30 The importance of prep
28:30 How frequently should podcasters release episodes?
30:00 Tod's new podcast, "LA's Own Marineland"
31:40 Tod's favorite podcasts
This episode’s guest:
• Tod Perry
• @TodaPerry on Twitter
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Hosted on Acast. See acast.com/privacy for more information.