Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand in an era in which advertising is no longer the answer. With each episode featuring behind-the-scenes stories and expert insights, Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules.
https://lippetaylor.com
episode 53: Fueling Creativity Through AI with ADOBE's CCO, Stacy Martinet
Today, we have the pleasure of hosting Stacy Martinet, the Vice President of Marketing Strategy and Chief Communications Officer at Adobe. With a career spanning across media and marketing, Stacy has had an incredible journey, from her time at The New York Times, where she was part of the team that launched the company's first social media strategy, to her role as Chief Marketing Officer at Mashable, where she expanded the company's global brand and audience reach, turning it into a massive media brand.
During her tenure at Adobe, Stacy has been a driving force in shaping the company's reputation and fostering its growth. A well-respected leader in the industry, Stacy has received numerous accolades, including being named to Folio’s Top Women in Media as a Corporate Visionary and PR Week’s 40 Under 40 list, in addition to being a board member of New York Women in Communications and a key member of the Adobe Women's Leadership Council.
In today's interview, we'll be exploring Adobe's suite of innovative generative AI tools, including Adobe Firefly, which aims to revolutionize creative work and digital marketing while prioritizing commercial safety, copyright, and minimizing harm and bias. We'll also discuss Adobe's collaboration with large language models like ChatGPT and the Content Authenticity Initiative, which aims to ensure transparency in content creation.
So, please enjoy this insightful and engaging conversation with Stacy Martinet.
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Produced by Simpler Media