As the custom auto industry continue to evolve, it is critical for trimmers and designers to understand users’ needs and put them at the center of their day-to-day operations. If youre running a three-man team, how would you adapt to the changes in the industry while competing with bigger businesses and continue honing your craft? Thats what were about to hear from todays conversation with two awesome people
NC Shop Talk welcomes power couple Chuck Hanna and Lisa Keatley of Hot Rod Interiors to the show! Chuck has been doing business with NC Carpet long before Mals time. His ability to adapt and take risks is what separates him from the rest. Accredited with countless awards, Chuck's best achievement by far is winning the SEMA 2022 TMI Automotive Products TRIM Awards for Best Custom Car Interior for a 1978 Pontiac Trans Am. This is a guy who knows what he's doing.
If you want to know what it takes to excel in an industry that values innovation, excellent customer experience, and top of the line craftsmanship, this episode is for you.
“Everything's going automation now. There's very few craftsman that do everything by hand anymore.”
– Chuck Hanna
In This Episode:
And more!
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