NC Shop Talk

NC Shop Talk is a no limits interview show that shares never before heard tips, secrets, and hilarious conversations with today's biggest names in the auto, aircraft, & carpet industries. Join Mal Maher, owner of NC Carpet Binding, as he interviews today's most talented craftsmen. You'll pick up some new vendors, how to grow your business, and he'll be asking some wild questions that you've never heard answered before. Connect with Mal and NC Carpet: Website: Instagram: nc_carpet_binding


episode 33: Hot Rod Interiors By Chuck

As the custom auto industry continue to evolve, it is critical for trimmers and designers to understand users’ needs and put them at the center of their day-to-day operations. If youre running a three-man team, how would you adapt to the changes in the industry while competing with bigger businesses and continue honing your craft? Thats what were about to hear from todays conversation with two awesome people

NC Shop Talk welcomes power couple Chuck Hanna and Lisa Keatley of Hot Rod Interiors to the show! Chuck has been doing business with NC Carpet long before Mals time. His ability to adapt and take risks is what separates him from the rest. Accredited with countless awards, Chuck's best achievement by far is winning the SEMA 2022 TMI Automotive Products TRIM Awards for Best Custom Car Interior for a 1978 Pontiac Trans Am. This is a guy who knows what he's doing. 

If you want to know what it takes to excel in an industry that values innovation, excellent customer experience, and top of the line craftsmanship, this episode is for you. 

“Everything's going automation now. There's very few craftsman that do everything by hand anymore.”

– Chuck Hanna

In This Episode:

  • How Chuck got into the custom auto industry
  • How Chuck found Mal and why he stuck with NC Carpet Binding & Equipment
  • Changes made by Chuck when he sold his company and started over (embracing change instead of battling it)
  • Chuck's advice for young companies who want to take their business to the next level
  • The work dynamics of working with a small team and what each person brings to the business
  • Why would you want to keep adding technology to your business when you can do everything by hand?
  • How do you nurture relationships with builders and other industry professionals?
  • What does Lisa bring to the business and how do they complement each other?
  • A fun story with Chuck, Lisa, and a runaway boat
  • Chuck and Lisa talk about their personal projects and share some inspiring experiences throughout their careers


And more!

Connect with Chuck Hanna: 

  • Facebook -
  • Instagram -

Connect with Mal and NC Carpet: 

  • Website -
  • Facebook -
  • Instagram -

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 April 29, 2023  59m