PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
https://shows.acast.com/pr-360
episode 170: Managing a Nonprofit Crisis with Jo Ann LeSage Nelson
Jo Ann LeSage Nelson is the Vice President of Client Services at Pierce Communications in Albany, New York, and a former member of the Executive Committee of the National Board of Directors of the Public Relations Society of America. She’s an active community volunteer and frequently speaks on the topics of media relations, crisis communications, and business writing. Here, she discusses crisis management for nonprofits and the importance that writing plays in the communications industry.
Key Takeaways:
- The importance of clear and concise messaging
- Managing a nonprofit crisis
- PR is a 24/7 business
- The importance of quality writing in PR
Episode Timeline:
1:00 The difference in PR strategies between nonprofits and traditional businesses
3:20 How to create a coherent and consistent PR message
4:30 Staying on message during a crisis
6:00 The types of crises faced by that nonprofits
9:00 Averting a nonprofit crisis
10:00 When a crisis isn't a crisis
12:00 How goodwill can inoculate you from a crisis
13:40 PR is a 24/7 job
15:20 How to calm a "spinning" client
16:45 Help with communications writing
18:00 The importance of proofreading
21:00 Why clients have trouble being concise
This episode’s guest:
• Jo Ann LeSage Nelson
• Connect with her on LinkedIn
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
• Join the conversation by leaving a comment!
• Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.