Every day, Jason Calacanis and Molly Wood cover startups, technology, markets, media, crypto, and the all the hottest topics in business and tech. They also interview the world’s greatest founders, operators, investors and innovators.
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E662: Jam Session! Startup founders share best practices for e-commerce: Leveraging data, optimizing paid & offline acquisition, & thinking beyond digital to create trust
Jason “jams out” a number of growth tips and e-commerce tips with founders in this special “Jam Session” episode of This Week in Startups. Melody McCloskey of StyleSeat talks about leveraging data to drive growth and engagement, while Edgar Blazona of BenchMade Modern shares tips on optimizing paid acquisition via segmentation and landing pages. Then, David Temple of Hello Scout explains how to use offline acquisition to create trust. At the end, Jason asks one of the most candid questions a founder can ask, “Tell me about a near death experience, the worst moment in running your business.”