Hosted by Webby Honoree audio producer and music journalist Lennon Cihak, When Life Hands You Lennons spotlights music industry executives, musicians, and tastemakers. Throughout each episode, Lennon takes a deep dive into the guest's speciality, asking the questions that don't yet have answers. Previous guests include Cascada, Varien, Jason Grishkoff (SubmitHub), Seth Hills, DJ Swivel (Beyoncé, The Chainsmokers), Jody Friedman, ItaloBrothers, 3OH!3, and more.Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.
https://lennoncihak.substack.com
episode 4: How This PR Company Took Black Coffee From Playing Small Gigs to Winning Grammys
James Mack is the co-founder and CEO of Listen Up!, a music and entertainment industry public relations agency. Most notably, Listen Up!'s client Black Coffee won Best Dance Record at the 2022 Grammy Awards.
In this episode, James shares how Listen Up! signed Black Coffee onto their roster seven-and-a-half years ago stuck with him all the way to the Grammys. Remarkable. He and I discuss his journey into to public relations, starting a business, and best DIY PR tips. Finally, he shares the hurdles creatives struggle with, and why Listen Up! takes the time to educate and help them through these issues.
Substack: https://lennoncihak.substack.com/
Discord: https://discord.gg/CRTcYRDGqf
27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heard
Connect with Lennon:
Website: https://www.lennoncihak.com
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Connect with James Mack/Listen Up!:
James' email: james.mack@listen-up.biz / newmusic@listen-up.biz
Website: https://www.listen-up.biz/
Facebook: https://www.facebook.com/listenupbiz
Instagram: https://www.instagram.com/listenupbiz/
Twitter: https://twitter.com/ListenUpbiz