The Podcast Space

DO:

• Give replays breathing room from the original episode (at least 3-6 months).
• Check if your guest is still in business and if the content aligns with your current strategy.
• Use replays for episodes that didn't perform well initially for external reasons, giving them a chance to perform better.
• Look at your content calendar and consider using replays around relevant dates or events.
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DON'T:

• Use replays as part of a strategy for a podcast that needs to be listened to in order.
• Ignore the shelf life of the content, such as using holiday-themed episodes in the wrong season.
• Reuse content that is visually or audibly poor in quality, or that lacks quality on the content itself.
• Rely on replays too frequently, as it may appear lazy and deter listeners.

When used strategically, podcast replays can help maximize your content's impact and increase listener engagement. By selecting and repurposing replays wisely, you can ensure they stay relevant and engaging for your audience.

• Record an intro to provide context for the replay and explain why it is being reused.
• Use replays to support your overall content strategy and align them with your podcast's mission.
• Be mindful of the balance between creating new content and using replays, ensuring you do not over-rely on them.

Embracing podcast replays as part of your content strategy can help you overcome burnout and maintain a sustainable podcasting approach. By using replays strategically and thoughtfully, you can boost listener engagement and drive sales while providing valuable, relevant content to your audience.