PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
https://shows.acast.com/pr-360
episode 173: Sharing Your Sustainability Story with Helen Neal of HN Communications
Helen Neal is the founder of HN Communications, a thought leadership consultancy that works with some of the world's most popular brands (Bosch, Asahi) leading the way to net zero. She is also the host of the Leaders LIVE podcast, an online thought leadership platform that brings together businesses, government, and NGOs to debate the biggest challenges facing our world today. Here, she shares how organizations can get better at telling their sustainability stories and why there's reason to feel optimistic about the planet's future.
Key Takeaways:
- The debates leaders are having over how to reach net zero
- How businesses can better tell their sustainability stories
- Creating affinity with consumers through sustainability
- Reasons for optimism about the planet
Episode Timeline:
1:30 What are the topics that spark the liveliest debates on the Leaders LIVE podcast?
3:45 Is there a singular 'golden goose' solution to the climate problem?
5:00 What's the biggest problem businesses have when communicating their sustainability stories?
6:00 The importance of honesty and authenticity in telling your story
7:20 Businesses that are uncomfortable sharing their faults
9:45 Why it's ok for companies to admit their sustainability faults
10:35 How important is sustainability with consumers?
14:30 How acceptance of EVs has changed over the past decade
16:30 How do companies create a sustainability message that cuts through the noise?
20:10 What's the most exciting current development on the journey to net zero?
22:00 The importance of collaboration on the road to net zero
This episode’s guest:
• Helen Neal
• Follow Helen on LinkedIn
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
• Join the conversation by leaving a comment!
• Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.