Harvard Business School professors discuss and debate current events that sit at the crossroads of business and culture. Youngme Moon, Mihir Desai, and Felix Oberholzer-Gee engage in a spirited discussion on a range of topics torn from the headlines — from Facebook, to free trade, to the #MeToo movement. Informed by their unique expertise as professors at one of the world’s leading business schools, their takes are always surprising, unconventional, and insightful.
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What’s Your Personal Brand? Is Brand Building Worth it?
Felix, Mihir and Jill Avery consider the merits of personal branding and how to think about the value of a brand. Why do people want to consider their personal brand? And, why do we still struggle to understand the value of brands given all the data we swim in?