Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand in an era in which advertising is no longer the answer. With each episode featuring behind-the-scenes stories and expert insights, Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules.
https://lippetaylor.com
episode 55: Leading with Purpose featuring RADIO SYSTEMS CEO, Rob Candelino
Today we're excited to welcome Rob Candelino, the CEO of Radio Systems Corporation, the world's largest dog and cat product supplier with brands like PetSafe, Invisible Fence, Kurgo, SportDOG, and Premier Pet.
A member of the Advertising Hall of Fame, Rob is renowned for his focus on purpose-driven branding and deep understanding of consumer insights in product development and marketing.
In today's conversation, Rob shares his valuable insights on leadership, emphasizing the importance of investing in people for long-term success.
We'll also dive into the challenges and rewards of leading organizational teams overseas and the significance of purpose-driven branding.
Without further ado, here is Rob Candelino.
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Produced by Simpler Media