PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 174: Finding the Essence: The Art of TV Promos with Becky Wilson and Patrick Hamilton
Becky Wilson and Patrick Hamilton, the brains behind the "We Write Good" creative content shop, write promos and taglines for some of the biggest shows on television, such as “Abbot Elementary,” “Jeopardy!,” and “Dancing with the Stars.” Here, they talk about their wild ride from Universal Studios tour guides to marriage to running their own creative shop. They also explain their creative approach to writing TV and film promos and taglines.
Key Takeaways:
- Becky and Patrick’s journey from Universal Studios tour guides to founders of a creative shop
- Finding the "essence" of a TV program
- How to write in other people's voices
- The lack of female POV in the entertainment industry
Episode Timeline:
2:00 How Becky and Patrick met
3:00 How Becky discovered her talent in copywriting at an ad agency
6:30 The birth of We Write Good
7:30 Tod and Becky's similar early career
8:30 What are the elements that make a TV promo work?
10:30 Distilling the "core" of the show into one line
12:45 Dealing with feedback from clients
14:10 The difficulty writing promos for "House"
17:10 What's the hardest type of show to write a promo for?
19:00 Becky's ability to pick up "character" and "cadence"
23:00 Becky's Baby TV story
This episode’s guest:
• Becky Wilson and Patrick Hamilton of We Write Good
• We Write Good's Website, Kill By Kill Podcast
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Hosted on Acast. See acast.com/privacy for more information.