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episode 5: Go from 0 to 25k in web traffic in 6 months: with Jakub Rudnik
In this episode of The SaaS Sprints Podcast, Jakub Rudnik shares how he in his previous role at Scribe, took the website traffic from 0 to 25k in 6 months. Jakub is currently the Director of Content Marketing at ActiveCampaign.
In this episode, Jakub covers the following topics:
- How content marketing strategy is different for horizontal SaaS vs. Vertical SaaS
- His scalable method for arriving at content topics and aligning it to marketing goals
- How to measure content success, and a lot more.
If you're looking to increase your website traffic quickly and also improve conversion, then this episode is for you!
Chapters:
00:00 - Intro
01:36 - Content approach at G2 vs.Scribe vs. ActiveCampaign
05:33 - Choosing content marketing topics
10:11 - Customer language vs keyword search volume
12:25 - Content marketing approach at ActiveCampaign
14:46 - When and when not to use AI for content creation
16:48 - Content strategy for horizontal SaaS vs. vertical SaaS
19:47 - Most important content metric to measure
23:00 - Intent and conversion percentages
24:53 - LinkedIn's role in the content marketing mix
29:10 - Rapid Fire Questions
39:30 - Connect with Jakub on LinkedIn
40:00 - Parting msg: Try to find ways to solve problems with content
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SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!
No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
???? Connect with Jakub Rudnik????
➟ Linkedin ???? https://www.linkedin.com/in/jakubrudnik/
➟ The Sprinter (newsletter)
https://www.linkedin.com/newsletters/7063723586229858304/
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➟ Linkedin ????https://www.linkedin.com/company/saas-sprints/
➟ Twitter ????https://twitter.com/SaaS_Sprints
#saas #contentmarketing #contentcreation
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