Want to learn how to leverage your healthcare knowledge to start or grow a business? The Healthcare Boss Academy podcast presents interviews with real-world healthcare entrepreneurs, innovators, and other leading business experts. On each interview episode, your host Jason A. Duprat will deconstruct each guest's playbook for success so that you can learn ideas, strategies, and insights that will help you on your entrepreneurial journey. You can follow Jason's personal journey on his bite-sized "Tactical Tuesday" solo episodes!
https://www.healthcareboss.org
episode 337: 337: Why It's Important to Optimize Your Clinic's Website for SEO
OVERVIEW:
“Best known always beats the best product.” - Jodelle Yount
Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, talks about Search Engine Optimization and how it can help you grow your business. In this episode, Jason shares his experience with SEO, several components you should take note of, and how his business has grown and reached more audiences because of it. Tune into this episode to hear about a special service Jason wants to offer to his loyal podcast listeners.
EPISODE HIGHLIGHTS:
- Optimizing your clinic's website so various search engines can discover your website and rank it higher on searches.
- Get into the top 3-5 search rankings. An overwhelming majority of search clicks happen on the first 5 search results that pop up.
- Without SEO, to get people to your website, expect to pay a lot for ads, market yourself on social media, or rely on word-of-mouth referrals.
- The current recommendation is to have blog posts of no less than 500 words—the more words, the better, as long as they're high-quality keywords and topics. Ideally, you would want a blog or multiple blogs with relevant keywords and topics posted per week.
- Google has Web Crawlers which are AI that go to every page on every website and scan the data in the website.
- When writing blogs, consider which text you format as Headings as those are the tags targeted by Google when scanning pages.
- You can't duplicate content because Google tracks it and puts it lower on the search rankings.
TWEETABLE QUOTES:
“Search Engine Optimization can help get you free patients.” – Jason A. Duprat
“Focus only marketing only one or two high-profit, high-margin services, or something with a lot of existing traction.” – Jason A. Duprat
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RESOURCES:
- Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/
- Have a healthcare business question? Text me at 386-284-4955, or email me at podcast@healthcareboss.org and I’ll add you to my contacts. Occasionally, I’ll share important announcements and answer your questions as well.
- Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea
RELATED EPISODES:
- #264: HOW A PRESS RELEASE CAN HELP YOU GET PR AND SEO FOR YOUR CLINIC WITHOUT HIRING PR FIRMS
- #267: HOW I GENERATE MORE LEADS FOR MY HEALTHCARE BUSINESS USING THIS TOOL
- #290: KEEP SHOWING UP: HOW A NURSE WENT ALL IN WITH BUILDING & MARKETING HER WRITING BUSINESS WITH JANINE KELBACH
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