Hosted by Webby Honoree audio producer and music journalist Lennon Cihak, When Life Hands You Lennons spotlights music industry executives, musicians, and tastemakers. Throughout each episode, Lennon takes a deep dive into the guest's speciality, asking the questions that don't yet have answers. Previous guests include Cascada, Varien, Jason Grishkoff (SubmitHub), Seth Hills, DJ Swivel (Beyoncé, The Chainsmokers), Jody Friedman, ItaloBrothers, 3OH!3, and more.Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.
https://lennoncihak.substack.com
episode 7: Is TikTok LinkedIn For Artists? How Consumer Evolution Forced Musicians to Adapt
Cassie Petrey is the co-founder and CEO of CrowdSurf, a music management firm that has worked with Britney Spears, Camila Cabello, Backstreet Boys, and many more. Cassie is an avid speaker and has spoken at SXSW and Forbes' 30/50 summit in Abu Dhabi. She has also seen the Backstreet Boys more than 200 times in concert!
In this episode, Cassie explains how marketing has changed now since before the pandemic, how an artist can stand out amongst the saturation, and how TikTok has become the new LinkedIn for musicians and content creators.
Substack: https://lennoncihak.substack.com/
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27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heard
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Connect with Cassie Petrey and CrowdSurf:
LinkedIn: https://www.linkedin.com/company/crowd-surf/
Website: https://crowdsurf.net/careers.html
Instagram: https://www.instagram.com/cassiepetrey/