PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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PR in the AI Era with Muck Rack’s Linda Zebian
Linda Zebian has the very meta position of Senior Director of Communications and Community at Muck Rack, where she manages its internal and external communications strategies. Previously, she spent ten years at The New York Times developing and executing communications strategies for the company’s business division. Here, she discusses how AI technology is being used throughout the PR world and why Muck Rack’s new AI tool is a big help for PR people. Later, she puts on her Editorial hat to discuss the importance of independent journalism in a democracy.
Key Takeaways:
- How PR people are using AI
- How Muck Rack helps PR people and journalists
- The current state of independent journalism
- Practical uses for AI
Episode Timeline:
1:00 What's Linda's favorite go-to dish?
2:00 The hummus wars
3:00 How does Muck Rack help PR companies?
4:40 How does Much Rack recommend journalists to pitch?
5:55 How to use Muck Rack's PressPal.AI
7:50 Is AI coming for our jobs?
10:15 How are PR companies currently using AI?
14:30 How Muck Rack works for Journalists
17:00 The current state of journalism
21:00 Facebook's algorithm
23:30 AI recipes
You can follow Linda on Twitter @LindaZebian
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https://pod.link/1496390646
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Hosted on Acast. See acast.com/privacy for more information.