Who decides which snacks are in your office’s vending machine? How much is a suburban elm tree worth, and to whom? How did Girl Scout Cookies become a billion-dollar business? In bite-sized episodes, journalist Zachary Crockett looks at quotidian things and finds amazing stories. Join the Freakonomics Radio Plus membership program for weekly member-only episodes of Freakonomics Radio. You’ll also get every show in our network without ads. To sign up, visit our show page on Apple Podcasts or go to freakonomics.com/plus.
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episode 8: 8. Delaware License Plates
Vanity plates might be 2KUL4U, but in the Blue Hen State, low-digit plates command high-digit prices. Zachary Crockett sums up a big market in a small state.