PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 179: From Awareness to Affiliates with Jessy Klein Fofana, Founder of LaRue
Jessy Klein Fofana is the CEO and Founder of LaRue, a New Jersey-based public relations and affiliate marketing agency. Fofana and LaRue are trailblazing a new kind of PR strategy that leverages the power of earned media while maximizing performance-driven press opportunities. Here, she discusses her company’s unique approach to affiliate marketing, working with news organizations, and the brand awareness-to-affiliates funnel.
Key Takeaways:
- Affiliate marketing
- Luxury brands and affiliate marketing
- Working with affiliate partners
- Creating affiliate relationships with news organizations
Episode Timeline:
1:30 Tod and Jessy's dog troubles
3:00 LaRue's transition from traditional PR to full-service PR and affiliate marketing
4:35 It all starts with brand awareness.
5:45 A LaRue case study
8:50 Common mistakes in affiliate marketing
10:00 Balancing performance PR, affiliate marketing, and earned media
11:00 What makes a good third-party affiliate partner
12:30 Luxury brands are becoming more comfortable with affiliate marketing.
14:00 Working with news organizations
17:00 Kristen Bell’s affiliate marketing campaigns
19:00 Tracking affiliate pieces
20:30 Jessy's sneaker obsession
This episode’s guest:
• Jessy Klein Fofana
• Check out LaRue online and follow Jessy on Instagram
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Hosted on Acast. See acast.com/privacy for more information.