This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
https://www.gravitygroup.com/podcast/
episode 54: Brand Story Breakroom: Lifestyle Branding with YETI and Disney
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss lifestyle branding with YETI and the story of Disney California Adventure Park’s brand withdrawal.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-lifestyle-branding-with-yeti-and-disney/
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Chapters
(0:00) Introduction of Episode
(1:00) Steve’s Introduction to Lifestyle Branding
(1:25) YETI’s Lifestyle Brand
(2:00) Your Brand as a Sidekick
(3:27) Creating a Community Around Your Brand
(4:50) Knowing Your Audience’s Needs
(6:18) When Lifestyle Branding Doesn’t Work
(7:56) Lindsey’s Brand Introduction - California Adventure Park
(8:33) The Jobs to Be Done Theory
(9:00) The History of California Adventure Park
(10:16) The Missing Disney Experience
(14:36) Outro