Code Story

Their tech. Their products. Their stories. In a tech startup, how do you get from an idea on the back of a napkin to a fully functioning product? Code Story is a podcast featuring tech leaders, reflecting the roads they travelled and the products they created. On the show, we interview tech visionaries, digging into the critical moments of what it takes to change an industry, and build (and lead) a team that has your back. Hosted by Noah Labhart, this show is a window into the digital startup world. In their own words, tech veterans share what it feels like to create a world class product, how to recover from critical mistakes, and how to scale your solution to the masses. This podcast is for the tech leader, CTO, CEO, developer, software architect, startup leader, disruptive visionary - or the curious minded individual, who wants to know what a builder goes through in creating world changing technology.

https://codestory.co/

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S8 Bonus: Einat Sitbon, iFocus Health

Einat Sitbon has always been intrigued by nature, and all of its parts. She studied biology in school, all the way through getting her PhD in Computational Biology. This field also introduced her to computation in general, and programming. Outside of tech, she is married with 2 kids, and loves to hike. Her and her family share a love of fiction and fantasy books, and made mention her love of NK Jemision and JRR Tolkien.

Einat's and her sister are very close, and at one point, her sister mentioned that her son was ADHD. They found it difficult to understand how there wasn't a tool to help measure the concentration of a person with this diagnosis. They both started digging into how to solve this problem.

This is the creation story of iFocus Health.