She Coaches Coaches is a podcast for new and aspiring coaches who want to create the clarity, confidence, and courage to become the successful coach of their dreams. Your host, Candy Motzek ICF mentor, life and business coach, shares the coaching, mindset, and strategies you need to start and build a fun and profitable coaching business from scratch. Whether you are a new life coach or if you’ve always wanted to be one, this is the place for you. Join us as we talk about how to become a life coach, starting your own coaching business, overcoming money blocks so you can make a great income doing the work you love, choosing a niche, and best of all, attracting clients that you love to work with. Listen in to create more meaning, more impact, and more money. Then when you are ready to take this work even deeper, go to https://www.stepintosuccessnow.com
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episode 154: Unlock the Power of LinkedIn The Best Social Platform for Coaches with Sophie Lechner-Ep.154
We talk about the unique aspects of LinkedIn as a social media platform and the importance of having a mission in your business. When we appreciate the significance of embracing a larger mission and how it can positively impact one's coaching business. The conversation also focuses on starting out on LinkedIn as a new coach, creating a compelling profile that reflects one's mission, and building relationships through engaging content and conversations.
Highlights:
- LinkedIn is distinct from other social media platforms, offering various features and opportunities.
- Having a mission in business can be empowering and make a positive difference.
- Embracing and openly expressing one's mission is more effective than keeping it a secret.
- Coaches often have hidden missions and can benefit from utilizing LinkedIn to amplify their impact.
- Starting early on LinkedIn and engaging in conversations can lay a strong foundation for future business growth.
- It’s important to write a compelling profile that highlights one's mission and evokes emotion is crucial.
- Rather than focusing on website creation and branding initially, coaches could prioritize building relationships and having conversations on LinkedIn.
- Creating a body of work through articles, case studies, and featured sections on LinkedIn helps showcase expertise.
- Interacting with commenters and likers on posts is essential for building relationships and fostering deeper conversations.
- LinkedIn conversations may take longer than face-to-face conversations, but understanding the platform's dynamics can lead to better outcomes and stronger connections.
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Sophie Lechner
After 25 years in corporate, Sophie found The Global Growth Experience. She help solopreneurs on a mission to find their audience on LinkedIn and engage with them so they can spread their message and grow their business.
Over the last 18 years, her activity on LinkedIn has led to speaking engagements in the US and abroad, podcast invitations, finding clients and JV partners, and even an interview in Forbes.
She created the MAGNET Method to help solopreneurs build the authentic relationships that will propel their mission forward. She works with clients one-on-one and via courses, group programs, and workshops.
Website: https://themagnetmodel.com
LinkedIn: https://www.linkedin.com/in/sophielechner/
Free resource: https://g2experience.involve.me/what-kind-of-linkedin-user-are-you?