The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
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episode 12: Level up your product marketing game: Anthony Pierri
In this episode of The SaaS Sprints Podcast, Anthony Pierri, partner at Fletch PMM, share how you can elevate your product messaging. Anthony shares with us how to use product messaging frameworks to improve the clarity and brevity of your messages and how to personalize them for specific audiences.
Suppose you want to improve the clarity and brevity of your product messaging. In that case, this episode of The SaaS Sprints Podcast is for you! We hope this episode impacts you as it did for us.
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00:00 - Intro
01:40 - What is minimum viable positioning
10:45 - What should you anchor your positioning on
14:54 - Four stages of feature page content
19:35 - Are your buyers looking for an all-in-one solution?
25:39 - ClickUp an edge case in product marketing
28:24 - Product marketing and branding goals
33:34 - Show how your product solves the problem
39:00 - Know what your audience is shopping for
41:16 - Rapid Fire
58:38 - Connect with Anthony on LinkedIn
59:05 - Parting msg: Don't underestimate the product marketing piece of the puzzle
???? Connect with Anthony Pierri ????
➟ Linkedin ???? https://www.linkedin.com/in/anthonypierri/
Also, please listen to the episode on:
➟ Apple ???? https://podcasts.apple.com/us/podcast/level-up-your-product-marketing-game-anthony-pierri/id1686734014?i=1000622179485
➟ Spotify ???? https://open.spotify.com/episode/6oHM7xmNebVKCNseRzF1uT
➟ Google Podcast ????https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MzI1YzM4MTItMjEyMS00MjQzLTk3OWUtM2QzZDk5ZTBjYTgz
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????https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
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SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk!
No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
???? https://www.saas-sprints.com/
➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?
???? https://www.saas-sprints.com/podcast/
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➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 ???? https://youtu.be/F27byS9VstY
➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 ???? https://youtu.be/MkPwZKfRKk0
➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 ???? https://youtu.be/M28SpPTc6Co
➟ The secret to attention-grabbing headlines | SaaS Sprints Clips ???? https://youtube.com/shorts/YrDGdqTgQPs
➟ Product launches should be different from marketing launches ???? https://youtube.com/shorts/WKts4BMRESE
➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/
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➟ Linkedin ????https://www.linkedin.com/company/saas-sprints/
➟ Twitter ????https://twitter.com/SaaS_Sprints
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