Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
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How Valvoline is Using Empathy to Future-Proof its Marketing Strategy
In episode 411 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jake Lestan, senior director of consumer engagement at Valvoline, an American retail automotive services company. During the interview, Lestan provides an overview of his role (0:35), how Valvoline is future-proofing its marketing with empathy (1:60), and an example of an empathetic marketing campaign in…