This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
https://www.gravitygroup.com/podcast/
episode 55: Brand Story Breakroom: Listener Q&A — Leadership, Threads, and More
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they answer quick-fire questions from listeners about leadership, Threads, and myths about brand and marketing.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-listener-qa-leadership-threads-and-more/
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(00:00) Introduction - Listener Questions
(00:44) Threads - will the new social platform last?
(03:15) Leadership - What have you learned that everyone should know?
(05:13) Brand Myth Debunked: A logo or name is not your company's brand
(06:55) Marketing Myth Debunked: Marketing isn't a faucet to turn on and off
(08:12) Something New - Graphic Designers sharing their process on TikTok
(09:35) Something New - For the Culture by Marcus Collins
(10:19) If Steve were to start another business, what would it be?
(11:48) If Lindsey were to start another business, what would it be?