Code Story

Their tech. Their products. Their stories. In a tech startup, how do you get from an idea on the back of a napkin to a fully functioning product? Code Story is a podcast featuring tech leaders, reflecting the roads they travelled and the products they created. On the show, we interview tech visionaries, digging into the critical moments of what it takes to change an industry, and build (and lead) a team that has your back. Hosted by Noah Labhart, this show is a window into the digital startup world. In their own words, tech veterans share what it feels like to create a world class product, how to recover from critical mistakes, and how to scale your solution to the masses. This podcast is for the tech leader, CTO, CEO, developer, software architect, startup leader, disruptive visionary - or the curious minded individual, who wants to know what a builder goes through in creating world changing technology.

https://codestory.co/

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episode 15: S8 E15: Alex Louisy, Upflow

Alex Louisy is 37 years old, and came from a non tech family. In the past, he worked in investment banking, and then a small telco company. But, he was always drawn to tech entrepreneurship and eventually, he stepped into the possibilities in this world. Outside of tech, he is married with two kids, and enjoys being outside, gardening, and hiking through the forest outside of his small house.

Alex spent many years in investment banking, financing large companies. He set out to try to provide B2B lending, and discovered that most people needed to borrow money because they weren't getting paid on time. He and his team decided to focus on this very simple problem, which uncovered huge opportunity.

This is the creation story of Upflow.