The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
https://saas-sprints-podcast.simplecast.com
episode 13: Avoid these mistakes in your next customer newsletter: Mark Evans
Are you making these common customer newsletter mistakes? In this episode of The SaaS Sprints Podcast, Mark Evans, the Principal at Marketing Spark, shares with you some tips on how to avoid these mistakes and create newsletters that your customers will love.
If you're looking to improve your customer relationships, then you need to listen to this episode of The SaaS Sprints Podcast.
????????????????????????????????
00:00 - Intro
01:40 - Why bottom funnel content is ignored?
04:22 - What content to focus in initial stages
06:56 - Don't go too broad too early
08:38 - Components of product comparison page
14:21 - Framework for customer marketing
15:07 - Mistakes to avoid in your newsletter
18:20 - Picking the case stories is a balancing act
20:45 - Most companies don't take advantage of their About Us page
24:33 - Always start with brand positioning
26:09 - Rapid Fire
38:31 - Connect with Mark on LinkedIn
38:55 - Parting msg: Marketing is balancing act
???? Connect with Mark Evans????
➟ Linkedin ???? https://www.linkedin.com/in/markev/
Also, please listen to the episode on:
➟ Apple ???? https://podcasts.apple.com/us/podcast/avoid-these-mistakes-in-your-next-customer-newsletter/id1686734014?i=1000622961027
➟ Spotify ???? https://open.spotify.com/episode/5MWsCT9CXJwGzdLNc7bGny
➟ Google Podcast ????https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YTYxMzIwYTQtN2Q4Yi00NDljLWE5MTMtYjFhMzQ0ZGQ5YWFl
✨ ???????????????? ???????????????? ???????????????????????????? ✨
????https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
???? ???????????????????? ???????????????? ???????????????????????????? ????
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.
You talk to us, and we deliver -- without losing anything in the game of telephone.
???? https://www.saas-sprints.com/
➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?
???? https://www.saas-sprints.com/podcast/
???????????????????????????????????? ???????? ???????????????????? ????????????????????????
➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 ???? https://youtu.be/F27byS9VstY
➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 ???? https://youtu.be/MkPwZKfRKk0
➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 ???? https://youtu.be/M28SpPTc6Co
➟ The secret to attention-grabbing headlines | SaaS Sprints Clips ???? https://youtube.com/shorts/YrDGdqTgQPs
➟ Product launches should be different from marketing launches ???? https://youtube.com/shorts/WKts4BMRESE
➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/
???????????????????????? ???????? ????????????????????????
➟ Linkedin ????https://www.linkedin.com/company/saas-sprints/
➟ Twitter ????https://twitter.com/SaaS_Sprints
#saas #customerexperience #content
???????????????????????????? ????????????????????????????????:
mark evans podcast
customer marketing
customer newsletter
product messaging frameworks
saas sprints podcast
marketing spark