The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
https://saas-sprints-podcast.simplecast.com
episode 14: How content marketing falls short for sales: Scott Marker
In this episode of The SaaS Sprints Podcast, Scott Marker dives into what he believes are the biggest reasons why content marketing falls short for sales.
We all know that content is the key to driving inbound opportunities, but what many people don't realize is that content can fall short in truly helping your sales teams close more deals.
Whether you're a startup or an established business, this podcast is a must-listen.
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00:00 - Intro
01:50 - Why do sales people create their own content?
04:32 - The gap between sales and content creation
08:48 - Talk to sales people
10:44 - How to be a better partner to AEs and SDRs
13:21 - Understanding the sales world
15:27 - It's equally sales team's job to take content help
16:49 - Earning a content champion in sales
18:10 - Rapid Fire
28:34 - Connect with Scott on LinkedIn
29:20 - Parting msg: Always keep learning
???? Connect with Scott Marker????
➟ Linkedin ???? https://www.linkedin.com/in/scottmarker1/
Also, please listen to the episode on:
➟ Apple ???? https://podcasts.apple.com/gb/podcast/how-content-marketing-falls-short-for-sales-scott-marker/id1686734014?i=1000623768969
➟ Spotify ???? https://open.spotify.com/episode/0Su8nYIJQENuLZ3voA3sNE
➟ Google Podcast ????https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MjRlNzk1NzgtODdjMC00OGRkLTlkN2QtNTQ5ODU4NzVhNTQ1
✨ ???????????????? ???????????????? ???????????????????????????? ✨ ????https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
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SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.
You talk to us, and we deliver -- without losing anything in the game of telephone.
???? https://www.saas-sprints.com/
➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?
???? https://www.saas-sprints.com/podcast/
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➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 ???? https://youtu.be/F27byS9VstY
➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 ???? https://youtu.be/MkPwZKfRKk0
➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 ???? https://youtu.be/M28SpPTc6Co
➟ The secret to attention-grabbing headlines | SaaS Sprints Clips ???? https://youtube.com/shorts/YrDGdqTgQPs
➟ Product launches should be different from marketing launches ???? https://youtube.com/shorts/WKts4BMRESE
➟ Subscribe to our newsletter 'The Sprinter'
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➟ Linkedin ????https://www.linkedin.com/company/saas-sprints/
➟ Twitter ????https://twitter.com/SaaS_Sprints
#saas #sales #content
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scott marker podcast
content marketing
saas content
sales content
saas sprints podcast
sales experience