PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 184: The High-Brow, Low-Brow Battle with Funmi Lijadu
Funmi Lijadu is a creative communications specialist who loves pop culture. She has both agency and in-house PR experience across a range of sectors, including art, publishing, finance, tech, real estate, and retail. Currently, she's an account executive at MSL in the UK. Recently, she finished her dissertation on a rather compelling topic that compares reality TV with classic literature. Here, she discusses her dissertation and shares the current challenges faced by her PR clients in the UK.
Key Takeaways:
- The similarities between reality TV and classic literature
- Current challenges in the UK PR world
- The perils of trying to be everything to everyone
- The importance of diversity in the PR world
Episode Timeline:
1:30 What do you want people to learn from your dissertation?
4:00 The differences in the US and UK versions of "Love Island"
5:00 The novels Funmi included in her dissertation
8:30 Romantic themes haven't changed that much over time.
9:00 The disgruntled lover trope
11:00 How Funmi's research applies to PR
13:20 The importance of diversity in the PR world
15:00 The Kendall Jenner Pepsi ad
16:00 The 15-year-old test
17:30 Why do female influencers wear big, floppy hats?
19:00 Current challenges in the UK PR world
21:30 The danger of being everything to everyone
23:20 PR request hashtags
25:40 Gen X vs. Millennial high-brow, low-brow battle
This episode’s guest:
• Funmi Lijadu
• Follow her on LinkedIn and Twitter
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Hosted on Acast. See acast.com/privacy for more information.