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episode 15: How to create compelling customer testimonials: Dustin Tysick
In this episode of The SaaS Sprints Podcast, Dustin Tysick, VP of Revenue at TestimonialHero shares insights on how to create compelling and authentic customer testimonials.
Customer testimonials are one of the best ways to show potential customers that you're a trustworthy organization to work with. However, the key is to keep them authentic.
Listen to the entire episode to know how to build testimonials that can be used across the different stages of the customer journey.
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00:00 - Intro
01:15 - Selecting customers for testimonials
03:00 - Creating and repurposing customer testimonials
04:42 - Mapping testimonials to customer journey
07:32 - Don't stop at deal close
08:40 - Framework to map testimonials to customer journey
10:20 - Working with revenue teams to get customer videos
13:41 - Real videos are more important than AI
15:45 - How to make the customer story compelling
18:35 - Hooks and click baits aren't the same
20:00 - Rapid Fire
26:26 - Connect with Dustin on LinkedIn
27:12 - Parting msg: Repurpose repurpose repurpose
???? Connect with Dustin Tysick????
➟ Linkedin ???? https://www.linkedin.com/in/dustintysick/
Also, please listen to the episode on:
➟ Apple ???? https://podcasts.apple.com/us/podcast/how-to-create-compelling-customer-testimonials-dustin/id1686734014?i=1000624429740
➟ Spotify ???? https://open.spotify.com/episode/3t2M5wV8kA1QhCuT1EyxcM
➟ Google Podcast ????https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YmQzYjFiNDEtYmZlZC00ODA4LTg4NTItODk4MDI4OTk5OGU5
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????https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
???? ???????????????????? ???????????????? ???????????????????????????? ???? SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.
You talk to us, and we deliver -- without losing anything in the game of telephone.
???? https://www.saas-sprints.com/
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➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 ???? https://youtu.be/M28SpPTc6Co
➟ The secret to attention-grabbing headlines | SaaS Sprints Clips ???? https://youtube.com/shorts/YrDGdqTgQPs
➟ Product launches should be different from marketing launches ???? https://youtube.com/shorts/WKts4BMRESE
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???????????????????????????? ????????????????????????????????: compelling customer testimonials