Socially Unacceptable covers everything in marketing but with a twist. Instead of celebrating the success, we delve into those difficult moments and discover what founders and marketers did in the face of failure.Our hosts, Chris Norton, an award-winning PR blogger since 2007 and founder of www.prohibitionpr.co.uk, a top 10 PR and Social Agency, and business partner Will Ockenden, together have almost 50 years of digital marketing experience, and they uncover the untold stories from marketing experts who have had their share of mistakes and turned them around to inspiring moments.What sets Socially Unacceptable apart?Focus on failures: Instead of solely celebrating success stories, the podcast explores marketing fails, amusing mishaps and scary downfalls.Learning from marketing mistakes: By dissecting real-life fails faced by brand founders and expert marketers, the show offers valuable lessons and insights to avoid similar pitfalls.Insider tips: Guests with extensive experience share practical strategies and industry knowledge honed through navigating challenging situations...
https://prohibitionpr.co.uk/
episode 5: From Failure to Flourish: The Cassie Moyse Story in Media Publishing
Ever wondered how to transition from career setbacks to becoming a leading magazine publisher in the UK? Say hello to Cassie Moyse, UK Property Business Woman of the Year and Co-owner/Director of Portfolio North, one of the North's most-read business magazines.
She gives us an insider view into her success story, talking about her magazine Portfolio North, and how she managed to champion print media in an era that's increasingly digital. Starting off as a small print-only magazine, Portfolio North has increased its readership to 35k, launched its own digital edition, and soon its own app.
It's not just about the paper and ink, though. Cassie walks us through the magazine's digital strategy, its exclusive events, the strategic audience targeting, and their unique editorial rule - no negative stories. We also dive into the world of PR, discussing the ingredients of a good PR pitch, the significance of a news angle, and the role of visual assets and rich media in catching the reader's eye.
In the concluding part of our chat, Cassie gets candid about her personal journey. She discusses the importance of personal branding and shares some tips on leveraging LinkedIn. She also gives us a glimpse into the future of publishing and PR, emphasizing the need for creativity and a holistic marketing approach.
Would you like to know if your social media and content strategy is perfect for 2024? Book a free 15-minute brand discovery call here and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up is appreciated. Come on let us know you are there.....
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