PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 185: Adding Value as a PR Freelancer with Maria Jordan of Fireflies Management
Maria Jordan is the founder of Fireflies Management, a global communications agency that specializes in propelling both established organizations and startups to new heights by evolving and promoting their brands. Over her decade of experience in PR, Maria has successfully collaborated with renowned businesses such as Lamborghini, Wimbledon, and MyHeritage, delivering compelling and tangible results. Here, she talks about the benefits of hiring freelancers, her work to reunite stolen babies with their families, and inserting clients into breaking news.
Key Takeaways:
- Benefits of hiring freelancers
- The power of PR to change lives
- Using the news cycle to your advantage
- Building a personal brand as a freelancer
Episode Timeline:
1:30 What inspired Maria to go freelance?
4:30 How the pandemic provided Maria with a great opportunity
5:45 Why Tod went freelance
6:30 The importance of building a personal brand as a freelancer
7:50 Building a personal brand on LinkedIn
9:30 Maria's experience working with MyHeritage
11:30 How Maria worked with MyHeritage to reunite stolen babies with their birth parents
16:45 How Maria secured TV coverage for MyHeritage after the Queen's death
21:15 The benefits of hiring PR freelancers
This episode’s guest:
• Maria Jordan
• Follow Maria and Fireflies Management on LinkedIn
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Hosted on Acast. See acast.com/privacy for more information.