Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand in an era in which advertising is no longer the answer. With each episode featuring behind-the-scenes stories and expert insights, Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules.
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episode 57: iHeart Media CCO, Wendy Goldberg
Today we’re sitting down with Wendy Goldberg, Chief Communications Officer at iHeartMedia. Wendy's professional journey led her to key marketing roles within various companies, including AOL/Time Warner, Six Flags, and Hearst.
In today's interview, we'll dive into Wendy's multifaceted career, exploring how she became a pioneering figure in the tech world at a time when women in tech were still a rarity. We'll also discuss how her unique approach to life management has helped her excel across multiple industries.
We also explore the innovative structure of iHeart Radio, the surprisingly enduring appeal of broadcast radio, and adapting to the challenges in a changing media landscape. Without further ado, please welcome Wendy Goldberg.