As a lifelong Chicagoan, entrepreneur, and real estate broker, I love everything about this city...but the one thing that makes Chicago so great is the amazing people. On this weekly podcast, We want to pull back the curtain and introduce you to some of the sharpest minds in business, education, and politics so that you can learn how to scale your business faster and more efficiently and achieve greater success in your professional and personal life! You are going to learn from some of the highest-paid experts, entrepreneurs, and business leaders about their specific tactics, strategies, and insider tips on leadership, leverage, technology, hiring, and building an amazing culture so that you can create the success and the change you’ve been looking for. I’m Young Lee…. Welcome to the Success Game. Also, be sure to subscribe, if you haven't already, so every podcast gets sent straight to you and you don't have to go searching for it! See you next week on the Success Game!
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episode 28: From Engineer to Entrepreneur: Dan Margenau's Journey with LIX Brands
Have you ever tried a product or supplement that promises to boost your energy levels or improve your health and after taking it, you're just not sure it's even worked? How about when you've taken a Vitamin B complex supplement and you've noticed neon yellow pee afterward?
A lot of companies are making products that have the 'right' ingredients on the label, but just not in a state our bodies can fully absorb. Imagine a glass of chocolate milk where half the powder remains at the bottom of your cup when you’re finished! We’ve all been there.
LIX is a world-leading patented technology making active ingredients completely water-soluble in a shelf-stable state. And in today's informative episode of Chicago Business Review, our host Young Lee is chatting with the CEO of LIX Brands, Dan Margenau.
The headline here is that LIX is the technology you need if you're looking to create an infused product of any kind for the retail market.
From cannabinoids and functional mushrooms to nootropics and essential oils, LIX's patented technology enables a new world of possibilities for the formulation of infused products.
Unlike traditional emulsification techniques, LIX fully dissolves, leaves no residue on the surface, and nothing settles out to the bottom of the container.
Learn about LIX's white-label business modality, why Dan is so passionate about building relationships in his industry, and the danger of snake oil salesmen in a candid conversation that will encourage you to get out of your comfort zone as an entrepreneur. Please join us.
"You build relationships; you don't try to make a sale." ~ Dan Margenau
In This Episode:
- How LIX works (understanding absorption)
- What separates LIX from its competitors
- Understanding the value of white-label business
- Dan's journey from industrial engineer to entrepreneur
- Entrepreneurial advice: get out of your comfort zone!
And so much more!
Connect with Dan Margenau
- Website - https://lixingredients.com/
- LinkedIn - https://www.linkedin.com/in/dan-margenau-8532631/
Connect with Young Lee:
- Facebook - Young Lee | Facebook
- LinkedIn - Young Lee - Host of the Chicago Business Review Podcast/Show