Each episode puts the lights on various data topics with renowned industry experts. We cover the following topics in a fun and informative interview format: data science, data analytics, machine learning, artificial intelligence, data visualization, data storytelling, data governance, data management, data quality, data strategy, and much more.
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episode 33: Building the Future of Audience Intelligence
Companies know how important it is to inherently understand their customers, yet they rely on surveys, testimonials, or customer service calls to gather intel. In reality, language is not the most authentic way to understand humans. Play is.
With one of the largest psych databases in the world, Joe Schaeppi, CEO of Solsten, can dive into what it truly means to understand your customer and how Solsten is bridging the audience intelligence gap through the power of gaming.
In this episode you'll uncover why you know someone's true self when they are at play.