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episode 16: How to Create irresistible content using Jobs To Be Done: Bob Moesta
In this episode of The SaaS Sprints Podcast, Bob Moesta, one of the pioneers of the Jobs To Be Done (JTBD) framework and the CEO of Rewired Group, joins us to discuss how to create impactful content using JTBD.
Bob talks about how SaaS companies can use the Jobs To Be Done framework to create content across formats such as blogs, product pages, and videos to resonate better with your customers.
The episode is packed with insights and tips for creating great content that will drive engagement and conversion. If you're looking to improve your content strategy or create more engaging content, this episode is for you.
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00:00 - Intro
01:15 - All those titles are irrelevant!
03:40 - How Jobs To Be Done (JTBD) can influence content
05:19 - What should your product page convey
10:00 - JTBD influence on comparison pages
12:54 - What comparison pages miss
14:27 - The role of TAM
19:02 - Identifying the JTBD for all-in-one solutions
21:54 - Stop selling pain
24:30 - We assume symmetry
29:15 - On-the-spot JTBD case study
38:24 - Product-led is about how well you educate your customer
42:27 - Why Basecamp got rid of free trial
47:03 - What a community really mean
47:35 - Rapid Fire
59:12 - Parting msg: Find struggling moments
???? Connect with Bob Moesta ????
➟ Linkedin ???? https://www.linkedin.com/in/bobmoesta/
Also, please listen to the episode on:
➟ Apple ???? https://podcasts.apple.com/us/podcast/how-to-create-irresistible-content-using-jobs-to-be/id1686734014?i=1000625167657
➟ Spotify ???? https://open.spotify.com/episode/5CYNpyIZNWFf0Yt8azsOVj
➟ Google Podcast ????https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZTU4OTk4MWItZDc5YS00YWFlLWFjNWYtZmY5ZjRkM2QzZGM1
✨ ???????????????? ???????????????? ???????????????????????????? ✨ ????https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
???? ???????????????????? ???????????????? ???????????????????????????? ???? SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
???? https://www.saas-sprints.com/
➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? ???? https://www.saas-sprints.com/podcast/
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➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 ???? https://youtu.be/MkPwZKfRKk0
➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 ???? https://youtu.be/M28SpPTc6Co
➟ The secret to attention-grabbing headlines | SaaS Sprints Clips ???? https://youtube.com/shorts/YrDGdqTgQPs
➟ Product launches should be different from marketing launches ???? https://youtube.com/shorts/WKts4BMRESE
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