The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
https://saas-sprints-podcast.simplecast.com
episode 17: Content strategy for early-stage SaaS: Devin Reed
In this episode of The SaaS Sprints Podcast, Devin Reed, the Head of Content at Clari, joins us to talk about content strategy for early-stage SaaS startups.
He shares about how to build the content marketing strategy for your SaaS, even if you're a team of one. Devin covers webinars, podcasts, blogs, ebooks and the whole nine yards, including how to measure content outcomes.
So if you're looking for tips on how to create a killer content for your early-stage SaaS startup, then this is the episode for you!
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00:00 - Intro
01:15 - Starting as a one person content team
02:49 - First 30 days of a content marketer
04:56 - The power of webinars and mid-funnel
07:20 - Make content entertaining and educational
09:57 - Structuring the content team
11:50 - Measuring content marketing
14:07 - Start with the CEO slide
15:55 - Documenting & aligning on POV
18:08 - Executing on the POV
21:20 - Being intentional about podcasts
25:08 - Role of podcasts in your content mix
27:30 - Rapid Fire
32:14 - Connect with Devin on LinkedIn
32:45 - Parting msg: Pick metrics that align to org goals
???? Connect with Devin Reed ????
➟ Linkedin ???? https://www.linkedin.com/in/devinreed/
Also, please listen to the episode on:
➟ Apple ???? https://podcasts.apple.com/us/podcast/content-strategy-for-early-stage-saas-devin-reed/id1686734014?i=1000625994690
➟ Spotify ???? https://open.spotify.com/episode/1tpnMHuM0aYbuLedNnzySt
➟ Google Podcast ????https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MTYyZGIxNjQtNzEzYS00NjBkLWI3YTMtZTNhNTk4MTZjMzI1
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????https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
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SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
???? https://www.saas-sprints.com/
➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? ???? https://www.saas-sprints.com/podcast/
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➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 ???? https://youtu.be/F27byS9VstY
➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 ???? https://youtu.be/MkPwZKfRKk0
➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 ???? https://youtu.be/M28SpPTc6Co
➟ The secret to attention-grabbing headlines | SaaS Sprints Clips ???? https://youtube.com/shorts/YrDGdqTgQPs
➟ Product launches should be different from marketing launches ???? https://youtube.com/shorts/WKts4BMRESE
➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/
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➟ Linkedin ????https://www.linkedin.com/company/saas-sprints/
➟ Twitter ????https://twitter.com/SaaS_Sprints
#saas #contentmarketing #contentstrategy
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devin reed podcast
content strategy
content marketing
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how to create engaging webinars