PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 187: PR for the ‘Little Guy’ with Mickie Kennedy
Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. He founded eReleases over 22 years ago after realizing that small businesses desperately needed a press release service they could actually afford, with access to the media and to a national newswire—all with a personal touch. His press releases have resulted in articles being published in the Wall Street Journal, CNN, Bloomberg, and many more prestigious news outlets. Here, he discusses how to build credibility through third parties and what smaller companies need to know about PR.
Key Takeaways:
- What smaller companies need to know about PR
- Mickie’s realization he was a micro-manager
- The importance of third-party credibility
- AI’s role in PR
Episode Timeline:
1:20 Tod can't get into poetry.
2:50 How do you build credibility through PR?
4:45 Does published content have to be 100% positive?
6:40 How to craft a pitch that cuts through the noise
10:15 What doesn't the "little guy" know about PR?
14:15 When a client's pitch isn't newsworthy
15:30 Mickie was a "hands-on" manager.
18:30 Letting the numbers speak for themselves
21:00 What will AI's role be in PR?
23:00 Mickie’s free masterclass
This episode’s guest:
• Mickie Kennedy
• Get Mickie’s free masterclass
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Hosted on Acast. See acast.com/privacy for more information.