Alfie Noakes is a London-based comedy coach and promoter. He is the creator of the We Are Funny Project. Alfie has written and presented a series of online courses designed to support anyone who wants to have a go at stand-up from their first gig to reaching for the paid circuit and bagging an agent. Alfie is a potent champion of stand-up as an art form and encourages people to feel the fear and still "give it a go". There are so many transferable skills, all while having a lot of laughs. In a former life, Alfie was a film journalist and documentary maker, writing and directing films on artists as diverse as Jennifer Lopez to Metallica. Richard Gere really does not like him. Jack Black really does.