Socially Unacceptable covers everything in marketing but with a twist. Instead of celebrating the success, we delve into those difficult moments and discover what founders and marketers did in the face of failure.Our hosts, Chris Norton, an award-winning PR blogger since 2007 and founder of www.prohibitionpr.co.uk, a top 10 PR and Social Agency, and business partner Will Ockenden, together have almost 50 years of digital marketing experience, and they uncover the untold stories from marketing experts who have had their share of mistakes and turned them around to inspiring moments.What sets Socially Unacceptable apart?Focus on failures: Instead of solely celebrating success stories, the podcast explores marketing fails, amusing mishaps and scary downfalls.Learning from marketing mistakes: By dissecting real-life fails faced by brand founders and expert marketers, the show offers valuable lessons and insights to avoid similar pitfalls.Insider tips: Guests with extensive experience share practical strategies and industry knowledge honed through navigating challenging situations...
https://prohibitionpr.co.uk/
episode 7: Influencer Marketing Demystified: Strategies, Compliance, and Success
Picture this: What if a post from an influencer could impact your brand's reach, bringing exponential growth and loyalty like never before? Well, that's the art and science of influencer marketing, and in today's episode, we're unpacking it all for you. Our hosts' journey through the transformation of influencer marketing, highlighting its evolution from when celebrities charged for a single tweet to the sophisticated system we have today.
We explore the undeniable growth of influencers in the modern marketing world, backed by stats like a whopping 400% increase in the UK. The part where half of millennials trust influencer recommendations over other ads is the real kicker, isn't it? We're not stopping at the stats, oh no! We dive into the strategies, the role of micro-influencers, and the shift from influencer marketing to influencer relations. Plus, we reveal how you can supercharge your paid social campaigns with influencer brand content.
But wait, there's more to it! We're bringing you an understanding of B2C and B2B influencer marketing, guiding you on how to strategize a successful influencer campaign, and enlightening you about the crucial role of compliance. We're armed with practical tips and case studies that will help you stay out of trouble and maximize your influencer marketing performance. And the cherry on top? We discuss how creativity and integration can lead to the best results in influencer marketing.
Our hacks don't stop there, we also have our last influencer marketing hacks for 2024 webinar tomorrow. Register here to save your spot and check out more of our free events!
Would you like to know if your social media and content strategy is perfect for 2024? Book a free 15-minute brand discovery call here and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up is appreciated. Come on let us know you are there.....
Follow Chris Norton:
X
TikTok
LinkedIn
Follow Will Ockenden:
X
LinkedIn
Follow Prohibition:
Website
TikTok