PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 188: The Crusade Against Commodity Content with Joe Zappa of Sharp Pen Media
Joe Zappa is a content marketer, journalist, and academic who has spearheaded content programs for dozens of businesses. As the founder of marketing agency Sharp Pen Media, Joe approaches content and PR through a three-step process of narrative building, editorial planning, and content creation. From 2018 to 2023, he was the editor of Street Fight, a prominent martech trade publication. Prior to that, he earned his BA from Brown and his Ph.D. in comparative literature from Cornell. Here, he discusses his three-stage approach to marketing and PR and how to avoid producing commodity content.
Key Takeaways:
- The perils of commodity content
- The importance of hiring experienced writers
- Branding through crusades
- Generative AI
Episode Timeline:
1:20 How Joe transitioned from a journalist into the martech space
2:45 Sharp Pen Media’s bespoke three-stage approach to marketing and PR
4:450 The problem with commodity content
7:30 Sharp Pen Media’s content
8:50 The freelance vs. agency debate
11:20 The importance of hiring experienced writers
13:50 How algorithms affect content distribution
15:30 "Broetry" on LinkedIn
17:30 Building a brand's "crusade”
22:00 Why are marketers wrong to be obsessing over generative AI?
This episode’s guest:
• Follow Joe Zappa on LinkedIn or send him your thoughts here
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Hosted on Acast. See acast.com/privacy for more information.