Dave Suico is a Branding Coach for freelancers, the chief brand strategist and CEO of Azequel. He is on a mission to help 1000 SMEs and Startup Businesses become 7-figure enterprises in the Philippines by leveraging the intersection of foundational marketing and strategic branding, so businesses can play the infinite game. He invites you to join him as he explores the common pitfalls preventing startups from transforming their purposeful vision into a profitable brand. His podcast delivers a weekly dose of branding essentials for startups through powerful conversations and digestible branding principles to help you create an impactful business without the anxiety and guesswork. Tune in every Tuesday to The Why Forward, as he covers the most pressing branding questions that keep business owners awake at night and leave them wondering how they can establish their brand. Whether you want your startup brand strategy done right or you want to earn the trust of your target market, create meaningful impact, and ultimately turn your struggling startup into a thriving one, The Why Forward is the right show for you...
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Ignite Your Strategic Edge as a Brand Strategist Through Archetypes
Don't let uncertainty take over. Join Dave in this episode as he introduces the 12 brand archetypes, helping you categorize your business. By using these tools effectively, you can connect with your audience's values, aspirations, and desires, leading to better engagement and conversion rates. Come with us on this journey to transform your brand and shine in the competitive landscape, starting here!