Socially Unacceptable covers everything in marketing but with a twist. Instead of celebrating the success, we delve into those difficult moments and discover what founders and marketers did in the face of failure.Our hosts, Chris Norton, an award-winning PR blogger since 2007 and founder of www.prohibitionpr.co.uk, a top 10 PR and Social Agency, and business partner Will Ockenden, together have almost 50 years of digital marketing experience, and they uncover the untold stories from marketing experts who have had their share of mistakes and turned them around to inspiring moments.What sets Socially Unacceptable apart?Focus on failures: Instead of solely celebrating success stories, the podcast explores marketing fails, amusing mishaps and scary downfalls.Learning from marketing mistakes: By dissecting real-life fails faced by brand founders and expert marketers, the show offers valuable lessons and insights to avoid similar pitfalls.Insider tips: Guests with extensive experience share practical strategies and industry knowledge honed through navigating challenging situations...
https://prohibitionpr.co.uk/
episode 8: How I Lost Six Figures and My First Business with Josh Lachkovic
How can you turn your business growth around, even amidst unpredictable times? Look no further! This episode brings you the incredible story of Josh Lachkovic, the founder and managing director of growth agency Amphora.
After failing his first startup, the Wine List, Josh is a testament to resilience, having faced failure and emerged more successful. In an eye-opening chat, Josh unveils his wisdom on facing failure and the lessons learned from his first startup, losing six figures as the pandemic altered buying behaviour drastically.
As we delve deeper into the conversation, we navigate the world of 'bootstrapping,' with Josh sharing valuable advice on how entrepreneurs can use creative strategies in these turbulent times of digital marketing. We also uncover how IOS 14 is an opportunity rather than a problem in paid social advertising, the potential of advanced AI targeting, and how quality creative is the key to engaging consumers.
Josh shares critical insights into understanding user psychology, data, and leveraging social platforms for business growth. So, if you're ready to transform your business and scale it to unimaginable heights, grab your headphones and dive into this enlightening episode with Josh Lachkovic!
Would you like to know if your social media and content strategy is perfect for 2024? Book a free 15-minute brand discovery call here and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up is appreciated. Come on let us know you are there.....
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