Meet Ethan, host of Startup Savant, a business podcast about the stories, challenges, and triumphs of fast-scaling startups and the founders who run them. https://startupsavant.com/podcast @startupsavantpodcast For feedback, interview requests and more, connect with us at podcast@truic.com
https://startupsavant.com/startup-savant-podcast
episode 78: Pillow Talk: The Genius SEO of Weighted Pillow Startup Quiet Mind
What is a weighted pillow and why did the founders of YouTube and GoPro invest in the company behind it?
Mikey Goldman, founder of Quiet Mind, joined the Startup Savant podcast to discuss the creation of the first-ever weighted pillow. Diagnosed with ADHD and math dyslexia, Mikey was overprescribed a litany of medications to manage his symptoms daily. The founder decided there must be another way. In this episode we discuss how Mikey created the weighted pillow in stealth mode, the necessity of NDAs even for friends, and how a mixture of PR and SEO has become the company’s most successful marketing strategy.
Quiet Mind Links:
- https://www.onequietmind.com/
- https://www.instagram.com/quietmind/
- https://twitter.com/quietmind
- https://www.tiktok.com/@onequietmind
Startup Savant Links:
- https://startupsavant.com/podcast
- https://www.youtube.com/@StartupSavantPodcast/
- https://www.instagram.com/startupsavantpodcast/
- https://www.linkedin.com/company/startup-savant/