This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
https://www.gravitygroup.com/podcast/
episode 58: Brand Purpose Before Profit featuring Miyoko Schinner
Miyoko Schinner knows a thing or two about fighting for what she believes in. As the founder of the successful CPG brand, Miyoko’s Creamery, she’s dedicated her life to affecting social change and sustainability through veganism and activism. In this episode of Brand Story, you’ll hear from Miyoko about the battles she’s fought, the importance of standing strong in your core beliefs, and why she believes that placing purpose before profit is integral for success in business.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-purpose-before-profit/
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(00:00) Introducing Miyoko Schinner
(01:37) Suing to Use The Word "Butter", And Redefining Plant-Based Food Industry
(08:03) Authenticity: Being a Mission With a Company
(13:52) Creating Community Around Food & Speaking to the Spirit, Soul & Heart
(19:10) Struggling With Imposter Syndrome, and Success by Questioning Everything
(21:55) We Need To Redefine Success
(23:49) Make a Living, Not a Killing
(28:14) The Next Chapter - Fighting for Women & People Of Color in Business
(32:02) Making a Living, Not a Killing
(37:49) Advice to Younger Self - Don't give away your authenticity