Struggling with the complexities of scaling your business? You're not alone! Welcome to the Execute & Outlast Podcast! And I am your host Mert Cantimur. Our goal is to help founders, entrepreneurs, and operators who are struggling after finding a good product-market fit. We want to guide you on how to grow your business and reach your revenue goals. Every week, we share episodes with useful tips on hiring, growing your business, building a strong team culture, and much more. This podcast is the perfect resource for solving your business growth problems. If you're looking for helpful advice every week, you've found the right place. Join us for weekly podcast episodes that help entrepreneurs like you go from 1 million a year to 100 million a year and beyond. If you want to grow your business fast and learn how to do it without feeling lost or overwhelmed, let successful founders guide you on your journey. For more episodes and helpful resources, visit www.executeandoutlast.com.
https://executeandoutlast.captivate.fm
episode 20: Building a Brand for Sustainable Business with Steven Pemberton
Building a strong and recognizable brand is crucial for any business looking to thrive in today's competitive marketplace. By leveraging the best marketing practices, businesses can create a sustainable foundation for long-term success.
Steven Pemberton is the founder & CEO of Elevatum, a digital agency based in Tulsa, Oklahoma. He partners with brands to help them grow & scale their e-commerce initiatives. He is the founder & CEO of Elevatum, a digital agency based in Tulsa, Oklahoma. He partners with brands to help them grow & scale their e-commerce initiatives.
In this episode with Steven, we explore the strategies and techniques that can help you build a brand around your product in the e-commerce landscape, establishing a strong presence in the market and attracting loyal customers. These insights will provide valuable guidance on how to develop a brand that resonates with your target audience and sets you apart from the competition. Join us as we delve into the world of brand building and discover the key marketing practices that can drive sustainable business growth.
"We are right on with all of our marketing, but for us, it's not just figuring out what works emotionally, it's like what works analytically. And if you're able to mesh those two, that's how you're able to really stand out in the long run."- Steven Pemberton
Topics Covered:
01:03 - Experiencing breakthroughs after hitting rock bottom and how that backbreaking job became a pivotal for him
09:45 -Choosing to live an integrated life rather than a balanced work-life
13:17 - Transitioning from Amazon to Instagram and becoming a million-dollar store[ and standing out from a sea of sameness]
20:16 - Personal brand versus business brand, the need for market research as you start, and the best platforms to create content for your brand
24:38 -The key to organizing successful virtual events and how he defines value
34:59 - Things to consider when creating your content story
38:00 - Marketing lesson that caught him by surprise [why you should pay attention to algorithms]
43:14 - Two key things for his mindset shift and why the need to change the people surrounding you
51:41 - What legacy looks like for him and what he would tell a younger Steven
Connect with Steven Pemberton:
- Website: https://www.stevenpemberton.com/
- Instagram: https://www.instagram.com/stevenkpemberton/
- LinkedIn: https://www.linkedin.com/in/stevenkpemberton/
Connect with Mert Cantimur:
- Website: https://executeandoutlast.com/
- Twitter: https://twitter.com/mertcantimur_
- Instagram: https://www.instagram.com/mertcantimur_/
- YouTube: https://www.youtube.com/@mertcantimur
- LinkedIn: https://www.linkedin.com/in/mertcantimur/
- Newsletter: https://www.mertcantimur.me/