Struggling with the complexities of scaling your business? You're not alone! Welcome to the Execute & Outlast Podcast! And I am your host Mert Cantimur. Our goal is to help founders, entrepreneurs, and operators who are struggling after finding a good product-market fit. We want to guide you on how to grow your business and reach your revenue goals. Every week, we share episodes with useful tips on hiring, growing your business, building a strong team culture, and much more. This podcast is the perfect resource for solving your business growth problems. If you're looking for helpful advice every week, you've found the right place. Join us for weekly podcast episodes that help entrepreneurs like you go from 1 million a year to 100 million a year and beyond. If you want to grow your business fast and learn how to do it without feeling lost or overwhelmed, let successful founders guide you on your journey. For more episodes and helpful resources, visit www.executeandoutlast.com.
https://executeandoutlast.captivate.fm
episode 21: The 5-Step Launch System with Will Russell
Launching a business is an exciting endeavor filled with endless possibilities. It requires careful planning, strategic thinking, and a solid launch process. But with so many moving parts and decisions to be made, where do you even begin? That's where this 5-Step launch system comes into play.
Will Russell is the Founder & CEO at Russell Marketing. He is also an Executive Director at Russell Gives Foundation, an Author of a book 'Launch In 5' and an official member of Forbes Business Council.
Join Will in this episode as he shares a comprehensive guide to launching your business and position it for long-term growth. From defining your goals to creating a solid marketing strategy, we'll cover all the essential steps you need to take to ensure a successful launch. Let's dive in and set yourself up for success.
"The whole process of the system is to de-risk. And the reality is, you don't need to spend tens of thousands or hundreds of thousands of dollars or millions of dollars to launch something. You can do it in a much, much, much cheaper, much quicker way." - Will Russell
Topics Covered:
00:00 - Introduction
00:48 - Pivotal moments that have shaped his life today and why preparation is key
04:55 - Questions to ask successful entrepreneurs as you start up [and the kind of content that makes people buy from you]
08:17 - Two crucial aspects he should have known back when he started [and ways to demonstrate credibility even without a product]
15:22 - The five-step launch system: 1. Validation and determining purchase intent and profitability
25:27 - The five-step launch system: 2. Audience acquisition [paid and organic]
30:27 - The five-step launch system: 3. Audience engagement [also talking about the idea of beta testing]
33:30 - The five-step launch system: 4 and 5: Launch phase and scale and optimize audience conversion [creating customer multi-touch channels]
37:58 - Launch case studies that didn't pan out as expected
42:42 - Important things to think about when crowdfunding your launch, and advice for an 18 year-old in launching a product
Resources:
- Launch in 5 by Will Russell: https://www.launchin5book.com/https://www.launchin5book.com/
Connect with Will Russell:
- Website: https://willrussellmarketing.com/
- LinkedIn:https://www.linkedin.com/in/willrussellmktg/
- X: https://twitter.com/willrussellmktg
Connect with Mert Cantimur:
- Website: https://executeandoutlast.com/
- X: https://twitter.com/mertcantimur_
- Instagram: https://www.instagram.com/mertcantimur_/
- YouTube: https://www.youtube.com/@mertcantimur
- LinkedIn: https://www.linkedin.com/in/mertcantimur/
- Newsletter: https://mertcantimur.me/