The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
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episode 19: Mapping your content to buyer journey: Adam Turinas
In this episode of The SaaS Sprints Podcast, Adam Turinas, CEO & Founder, Healthlaunchpad, joins us to discuss how to map your content to your buyer journey using intent data.
So if you're looking for tips on building a meaningful content strategy that drives results, then this is the episode for you!
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00:00 - Intro
01:36 - Buyer journey as a base to create content
09:06 - Connecting content to buyer intent
13:36 - What is intent data?
17:20 - Is it reliable to build content strategy based on intent data?
20:01 - Engagement planning framework
25:40 - How to use buyer intent
29:00 - Total Customer Growth Model
31:42 - Rapid Fire
37:00 - Connect with Adam on LinkedIn
37:47 - Parting msg: Know your customer to get better at your craft
???? Connect with Adam Turinas ????
➟ Linkedin ???? https://www.linkedin.com/in/adamturinas/
Also, please listen to the episode on:
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????https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
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SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.
You talk to us, and we deliver -- without losing anything in the game of telephone.
???? https://www.saas-sprints.com/
➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?
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➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 ???? https://youtu.be/lIdc8nm9vew
➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 ???? https://youtu.be/F27byS9VstY
➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 ???? https://youtu.be/MkPwZKfRKk0
➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 ???? https://youtu.be/M28SpPTc6Co
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#saas #contentstrategy #contentmarketing #buyerintent #buyjourney
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adam turinas
adam turinas podcast
buyer journey
content strategy
buyer intent
intent data
mapping content to buyer intent
saas sprints
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