PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 191: PR for the Publisher’s Soul with Shelby Janner of Zilker Media
Shelby Janner, Chief Publicity Officer at Zilker Media, is passionate about helping thought leaders and brands share their stories. Over the past 11 years, Shelby has managed publicity campaigns for three New York Times bestselling books and the immensely popular "Chicken Soup for the Soul" series, along with dozens of others. Here, Shelby discusses her work with “Chicken Soup for the Soul,” getting people booked on podcasts, and her personal branding tips.
Key Takeaways:
- PR in the world of publishing
- Personal branding tips
- The advantages of micromedia
Episode Timeline:
1:30 Does "Chicken Soup for the Soul" really put out ten books a year?
3:00 Do some "Chicken Soup" books sell better than others?
4:30 The importance of specific benefits in media
5:30 What makes a great pitch?
7:30 Promoting books can be a very emotional experience.
8:30 The book that surprised Shelby
10:30 How Zilker Media is helping people get booked on podcasts
13:30 How can people get noticed through micromedia?
15:00 Shelby's personal branding tips
18:00 Tod needs personal branding help.
20:30 The counter-intuitive nature of social media
This episode’s guest:
• Shelby Janner on LinkedIn
• Get booked on a podcast at Podcast Guest Insider
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Hosted on Acast. See acast.com/privacy for more information.