Hosted by Al Martin, IBM VP of Data and A.I. Development, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts.
https://www.ibmbigdatahub.com/tag/7039
episode 33: Unlocking Marketing's Data-Driven Potential with Alex Makarski: From Engineer to Marketing Innovator
Learn Marketing with engineer-turned-marketer, Alex Makarski, Founder of clickmakers.io and co-founder of measurebit.com. Alex builds digital media buying and data consulting teams who thrive on data and innovate in the areas of data integration, attribution, data augmentation, AI/ML-aided media buying and decision making.
- 01:42 Meet Alex Makarski
- 04:38 Clickmakers.io
- 10:35 The Power of Modeling
- 11:51 Marketing Terms
- 13:53 Long Sales Cycles
- 16:36 Clickmaker's Differentiation 17:36 Human or Bot?
- 18:50 Data in Marketing
- 24:10 Measurebit.com
- 27:50 The future of Marketing
- 35:15 For Fun
LinkedIn: linkedin.com/in/alexmakarski
Website: https://alexmakarski.com/
Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.